Difference between revisions of "G1 Pamphlets and Media"

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m (→‎Year 10 Catalogs)
m (→‎"Goldilocks Pony" – © 1990: Added dash to Sweet-Ice Delight Cottage)
 
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[[Image: french-mlp-ad.jpg|thumb|<ref>http://thevintagetoyadvertiser.com/category/my-little-pony/</ref>]]
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[[Image:french-mlp-ad.jpg|thumb|French Ad, 1983<ref>https://thevintagetoyadvertiser.wordpress.com/2011/04/15/my-little-pony/</ref>]]
  
 
This page is dedicated to all print and video advertisements, as well as product placement in other media.
 
This page is dedicated to all print and video advertisements, as well as product placement in other media.
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<br style="clear: both" />
 
<br style="clear: both" />
  
−
=== Frito-Lay Promotion – © 1985 ===
 
−
In 1985, Hasbro collaborated with Frito-Lay on an offer for a free poster or two-pocket portfolio folder with the purchase of any Frito Lay Variety Pack or Cheese Choosers Pack.
 
  
−
+
=== "Here's a beautiful My Little Pony poster especially for you!" – © 1985 ===
−
<gallery caption="" widths="250px" heights="250px" perrow="4">
+
Hasbro sent this poster to consumers as an apology for delayed order fulfillment and to thank them for their patience. It includes five (5) [[Horseshoe Points]], as well. With attached points, it measures 24.25 in. L x 17 in. H.
−
File:fav-pamphlet1.jpg|"Our Favorite Things" Poster Back/Front Folded
+
 
−
File:fav-pamphlet2.jpg|"Our Favorite Things" Poster Inside Folded
+
<gallery caption="" widths="250px" heights="250px" perrow="2">
−
File:fav-pamphlet3.jpg|"Our Favorite Things" Poster Reverse Side
+
File:Photo_Needed_Placeholder.jpg|Poster Front
−
File:FritoLayFolder01.jpg|Two-Pocket Portfolio Front
+
File:Photo_Needed_Placeholder.jpg|Poster Back
−
File:FritoLayFolder02.jpg|Two-Pocket Portfolio Back
 
−
File:FritoLayFolder03.jpg|Two-Pocket Portfolio Inside
 
−
File:FritoLayFolder04.jpg|Two-Pocket Portfolio Inside Detail
 
−
File:FritoLayFolder05.jpg|Two-Pocket Portfolio Back Detail
 
 
</gallery>
 
</gallery>
 
<br style="clear: both" />
 
<br style="clear: both" />
−
 
  
 
== 1986 ==
 
== 1986 ==
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<br style="clear: both" />
 
<br style="clear: both" />
  
−
 
−
=== SpaghettiOs Promotion – © 1986 ===
 
−
Hasbro again partnered with a US food company in 1986, this time Franco American's SpaghettiOs, to provide pony lovers with a [[G1_Dishware_(merchandise)#Plastic_Cups|set of four plastic tumblers]] and a [[G1_Artwork|poster]] when consumers purchased four cans of SpaghettiOs.
 
−
 
−
<gallery caption="" widths="250px" heights="250px" perrow="2">
 
−
File:Promoposters.jpg|Poster Ad
 
−
File:Photo Needed Placeholder.jpg|SpaghettiOs Can Label Tumbler Order Form
 
−
</gallery>
 
−
<br style="clear: both" />
 
  
 
=== [[Baby Lucky|Lucky the Stallion]] – Undated ===
 
=== [[Baby Lucky|Lucky the Stallion]] – Undated ===
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*'''[[Carry_Case#Variant_II|Carry Case]],''' £4.95 GBP or 40 [[Horseshoe Points]]
 
*'''[[Carry_Case#Variant_II|Carry Case]],''' £4.95 GBP or 40 [[Horseshoe Points]]
 
*'''[[G1_Games#UK_Play_Mat|Playmat]],''' £3.95 GBP or 30 [[Horseshoe Points]]
 
*'''[[G1_Games#UK_Play_Mat|Playmat]],''' £3.95 GBP or 30 [[Horseshoe Points]]
−
*'''[[Magic_Message_Windy|Magical Breeze]],''' £2.95 GBP or 20 [[Horseshoe Points]]
+
*'''[[G1 Windy (Magic Message)|Magical Breeze]],''' £2.95 GBP or 20 [[Horseshoe Points]]
  
 
|[[File:Uk-mo1990.jpg|250px]]
 
|[[File:Uk-mo1990.jpg|250px]]
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=== [[Goldilocks|"Goldilocks Pony" – © 1990]] ===
 
=== [[Goldilocks|"Goldilocks Pony" – © 1990]] ===
 
[[File:Mip-goldilocks1.jpg|thumb|[[Goldilocks|Goldilocks MIP]]]]
 
[[File:Mip-goldilocks1.jpg|thumb|[[Goldilocks|Goldilocks MIP]]]]
−
[[Goldilocks]] was offered in 1990 in a pamphlet that also advertised the [[G1_Petite_Ponies#Petite_Pony_Shoppes|Petite Ponies']] [[Royal_Pony_Palace|Royal Pony Palace]] and [[Prancing_Pretty_Carousel|Prancing Pretty Carousel]], as well as the unproduced [[Prototype_Ponies#Sweet_Ice_Delight_Cottage|Sweet Ice Delight Cottage]].
+
[[Goldilocks]] was offered in 1990 in a pamphlet that also advertised the [[G1_Petite_Ponies#Petite_Pony_Shoppes|Petite Ponies']] [[Royal_Pony_Palace|Royal Pony Palace]] and [[Prancing_Pretty_Carousel|Prancing Pretty Carousel]], as well as the unproduced [[Prototype Ponies#Sweet-Ice Delight Cottage|Sweet-Ice Delight Cottage]].
  
  
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</gallery>
 
</gallery>
 
<br style="clear: both" />
 
<br style="clear: both" />
−
 
  
 
=== "My Little Pony Adventure Cruise" – © 1990 ===
 
=== "My Little Pony Adventure Cruise" – © 1990 ===
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<br style="clear:both">
 
<br style="clear:both">
 +
 +
= Brand Collaborations =
 +
=== Frito-Lay Promotion – © 1985 ===
 +
In 1985, Hasbro collaborated with Frito-Lay on an offer for a free poster or two-pocket portfolio folder with the purchase of any Frito Lay Variety Pack or Cheese Choosers Pack.
 +
 +
 +
<gallery caption="" widths="250px" heights="250px" perrow="4">
 +
File:fav-pamphlet1.jpg|"Our Favorite Things" Poster Back/Front Folded
 +
File:fav-pamphlet2.jpg|"Our Favorite Things" Poster Inside Folded
 +
File:fav-pamphlet3.jpg|"Our Favorite Things" Poster Reverse Side
 +
File:FritoLayFolder01.jpg|Two-Pocket Portfolio Front
 +
File:FritoLayFolder02.jpg|Two-Pocket Portfolio Back
 +
File:FritoLayFolder03.jpg|Two-Pocket Portfolio Inside
 +
File:FritoLayFolder04.jpg|Two-Pocket Portfolio Inside Detail
 +
File:FritoLayFolder05.jpg|Two-Pocket Portfolio Back Detail
 +
</gallery>
 +
<br style="clear: both" />
  
  
−
== Mail Order Collectors Insert ==
+
=== SpaghettiOs Promotion – © 1986 ===
−
This came in the bags with the mail order collectors ponies.
+
Hasbro again partnered with a US food company in 1986, this time Franco American's SpaghettiOs, to provide pony lovers with a [[G1_Dishware_(merchandise)#Plastic_Cups|set of four plastic tumblers]] and a [[G1_Artwork|poster]] when consumers purchased four cans of SpaghettiOs.
 +
 
 
<gallery caption="" widths="250px" heights="250px" perrow="2">
 
<gallery caption="" widths="250px" heights="250px" perrow="2">
−
File:MOCollectorsinsert.jpg
+
File:Promoposters.jpg|Poster Ad
 +
File:Photo Needed Placeholder.jpg|SpaghettiOs Can Label Tumbler Order Form
 
</gallery>
 
</gallery>
−
 
 
<br style="clear: both" />
 
<br style="clear: both" />
  
  
−
= Fan Club Advertisements =
+
=== Current Inc. Promotion – © 1988 ===
−
== [[My_Little_Pony_Fan_Club|US: My Little Pony Fan Club]] ==
+
[[File:Mip-white-valentine-twin.jpg|thumb|White Twin]]
−
[[File:JoinFanClub.jpg|thumb|[[My_Little_Pony_Fan_Club|US My Little Pony Fan Club Membership Form © 1984]]]]
+
[[File:Mip-purple-valentine-twin.jpg|thumb|Purple Twin]]
 +
Stationery company [https://www.currentcatalog.com/ Current Inc.] offered two baby ponies in its catalog in the late 1980s. They are known in the community as the "Valentine Twins," but it is unknown whether they have official names. Per their packages, the [[White Valentine Twin|white pony]] is simply labeled "My Little Pony Toy," and the [[Purple Valentine Twin|purple pony]] is labeled "1st Tooth My Little Pony Toy." Their packages list a 1988 copyright date, but they were likely available to order in 1989 or later.
 +
{{clear}}
  
−
The [[My_Little_Pony_Fan_Club|US My Little Pony Fan Club]] was launched in 1984 and relaunched in 1987. [[My_Little_Pony_Fan_Club|My Little Pony Fan Club]] membership was advertised alongside [[:Category:G1 Mail Order Ponies|mail order ponies]] in the following pamphlets:
+
 
 +
=== Perkins Restaurant – © 1989 ===
 +
This poster, featuring the [[Loving Family Ponies]], was offered in [https://www.perkinsrestaurants.com/ Perkins restaurants] in 1989. It measures 22 in. L x 17 in. H.
 +
<gallery caption="" widths="300px" heights="300px" perrow="3">
 +
File:PerkinsPoster.JPG|Poster Front
 +
File:PerkinsPoster2.JPG|Poster Back
 +
</gallery>
 +
{{clear}}
 +
 
 +
 
 +
=== Kids Classics Fruit Snacks – ca. 1990 ===
 +
The Kids Classics brand fruit snacks offered a My Little Pony coloring page or a pony purchase rebate around 1990. Featured ponies are [[Bubblefish]], [[Dazzleglow]], [[Firefly#Firefly.27s_Adventure|Firefly]], [[Half Note]], and [[Princess Royal Pink|Princess Pony]]. The rebate form offered a return on the purchase of any [[:Category:Sweet Talkin' Ponies|Sweet Talking Pony]], [[:Category:Precious Pocket Ponies|Precious Pocket Pony]], [[:Category:Glow 'n Show Ponies|Glow 'n Show Pony]], or [[:Category:Secret Surprise Ponies|Secret Surprise Pony]].
 +
 
 +
<gallery caption="" widths="250px" heights="250px" perrow="2">
 +
File:GummyScan.jpg|Coloring Panel
 +
File:Photo_Needed_Placeholder.jpg|Rebate Panel
 +
</gallery>
 +
{{clear}}
 +
 
 +
 
 +
=== Kellogg's Promotion – © 1991 ===
 +
[[File:Baby_Stockings.jpg|thumb|[[Baby Stockings|Baby Pony]]]]
 +
Hasbro's final US brand collaboration began in 1991 with Kellogg's Rice Krispies. Consumers could choose between a G.I. Joe action figure, [[Baby Stockings|My Little Pony baby pony]], or a Weebles figure with two proofs-of-purchase, or they could receive two toys with three proofs-of-purchase. The inside of the cereal box also had coupons printed on it, including one for the [[:Category:Secret Surprise Ponies|Secret Surprise Ponies]].
 +
 
 +
'''Offer expiration date:''' December 31, 1992
 +
 +
<gallery caption="" widths="250px" heights="250px" perrow="2">
 +
File:464849545 10228789502416634 3135103239503939718 n.jpg
 +
</gallery>
 +
{{clear}}
 +
 
 +
= Fan Club Advertisements =
 +
== [[My_Little_Pony_Fan_Club|US: My Little Pony Fan Club]] ==
 +
[[File:JoinFanClub.jpg|thumb|[[My_Little_Pony_Fan_Club|US My Little Pony Fan Club Membership Form © 1984]]]]
 +
 
 +
The [[My_Little_Pony_Fan_Club|US My Little Pony Fan Club]] was launched in 1984 and relaunched in 1987. [[My_Little_Pony_Fan_Club|My Little Pony Fan Club]] membership was advertised alongside [[:Category:G1 Mail Order Ponies|mail order ponies]] in the following pamphlets:
  
 
*[[G1_Pamphlets_and_Media#.22Lots_of_fun_inside_for_you_and_My_Little_Pony.22_.E2.80.93_Small.2C_Fuchsia_.E2.80.93_.C2.A9_1984|"Lots of fun..." © 1984]]
 
*[[G1_Pamphlets_and_Media#.22Lots_of_fun_inside_for_you_and_My_Little_Pony.22_.E2.80.93_Small.2C_Fuchsia_.E2.80.93_.C2.A9_1984|"Lots of fun..." © 1984]]
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== [[:Category:Year_Three_(1984-1985)|Year 3 Catalogs]] ==
 
== [[:Category:Year_Three_(1984-1985)|Year 3 Catalogs]] ==
 +
  
 
<gallery caption="[[: Category:Year_Three_(1984-1985)|North American Year Three Products]]" widths="500px" perrow="2">
 
<gallery caption="[[: Category:Year_Three_(1984-1985)|North American Year Three Products]]" widths="500px" perrow="2">
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<br style="clear: both" />
 
<br style="clear: both" />
  
 +
=== [[:Category:Collector_Ponies#Year_Five_.281986-1987.29|Mail Order Collector Ponies Insert]] ===
 +
This single-page ad was included in the packages of the [[:Category:Collector_Ponies#Year_Five_.281986-1987.29|mail order Collector Ponies]].
 +
<gallery caption="" widths="250px" heights="250px" perrow="2">
 +
File:MOCollectorsinsert.jpg
 +
</gallery>
  
−
== [[:Category:Year_Four_(1985-1986)|Year 4 Catalogs]] ==
+
<br style="clear: both" />
 +
 
 +
 
 +
== [[:Category:Year_Four_(1985-1986)|Year 4 Catalogs]] ==
  
 
<gallery caption="[[:Category:Year_Four_(1985-1986)|North American Year Four Products]]" widths="500px" perrow="2">
 
<gallery caption="[[:Category:Year_Four_(1985-1986)|North American Year Four Products]]" widths="500px" perrow="2">
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<br style="clear: both" />
 
<br style="clear: both" />
  
−
= Prototype Pamphlets =
+
== Year 11 Catalogs ==
−
<gallery caption="" widths="400px" heights="450px" perrow="2">
+
This leaflet was included with a [[Baby Diamond]] purchased in Sweden and a [[Surprise_Newborn_Baby_Cuddles|Baby Cuddles]] purchased in Finland. It was likely included with all other ponies featured within that were sold in Germany and other European countries.
−
File:Prototype masqwhizz.jpg|[[Twinkle Eyed Ponies]]
+
<gallery caption="European Year 11 Products" widths="300px" heights="300px" perrow="3">
−
File: prototype-bbe-ponies.jpg
+
File:Year-eleven-side-a.jpg
−
File:prototype-ponywear.jpg
+
File:Year-eleven-side-b.jpg
−
File:prototype-ss-ponies.jpg
 
−
File:prototype-ss-ponies2.jpg
 
−
File:prototype-plush.jpg
 
 
</gallery>
 
</gallery>
 +
{{clear}}
  
−
== Catalogue Pages ==
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= Catalog Advertising =
 +
=== Retail Consumer Catalogs ===
 +
<gallery caption="JCPenney Catalogs" widths="250px" heights="250px" perrow="5">
 +
File:1981JCPXmas01.jpg|Christmas 1981
 +
File:1982JCPXmas01.jpg|Christmas 1982
 +
File:1984JCPXmas01.jpg|Christmas 1984
 +
File:1984JCPXmas02.jpg|Christmas 1984
 +
File:1985JCPXmas01.jpg|Christmas 1985
 +
File:1985JCPXmas02.jpg|Christmas 1985
 +
File:1985JCPXmas03.jpg|Christmas 1985
 +
File:1985JCPXmas04.jpg|Christmas 1985
 +
File:1985JCPXmas05.jpg|Christmas 1985
 +
File:1985JCPXmas06.jpg|Christmas 1985
 +
File:1985JCPXmas07.jpg|Christmas 1985
 +
File:1985JCPXmas08.jpg|Christmas 1985
 +
File:1986JCPXmas01.jpg|Christmas 1986
 +
File:1986JCPXmas02.jpg|Christmas 1986
 +
File:1986JCPXmas03.jpg|Christmas 1986
 +
File:1986JCPXmas04.jpg|Christmas 1986
 +
File:1986JCPXmas05.jpg|Christmas 1986
 +
File:1986JCPXmas06.jpg|Christmas 1986
 +
File:1987JCPXmas01.jpg|Christmas 1987
 +
File:1987JCPXmas02.jpg|Christmas 1987
 +
File:1987JCPXmas03.jpg|Christmas 1987
 +
File:1987JCPXmas04.jpg|Christmas 1987
 +
File:1988JCPXmas01.jpg|Christmas 1988
 +
File:1988JCPXmas02.jpg|Christmas 1988
 +
File:1988JCPXmas03.jpg|Christmas 1988
 +
File:1988JCPXmas04.jpg|Christmas 1988
 +
File:1988JCPXmas05.jpg|Christmas 1988
 +
File:1989JCPXmas01.jpg|Christmas 1989
 +
File:1989JCPXmas02.jpg|Christmas 1989
 +
File:1989JCPXmas03.jpg|Christmas 1989
 +
File:1989JCPXmas04.jpg|Christmas 1989
 +
File:1990JCPXmas01.jpg|Christmas 1990
 +
File:1990JCPXmas02.jpg|Christmas 1990
 +
File:1990JCPXmas03.jpg|Christmas 1990
 +
File:1991JCPXmas01.jpg|Christmas 1991
 +
File:1991JCPXmas02.jpg|Christmas 1991
 +
File:1992JCPXmas01.jpg|Christmas 1992
 +
</gallery>
  
−
=== Catalogs for Consumers ===
 
  
−
<gallery caption="Catalogs for Consumers" widths="300px" heights="300px" perrow="3">
+
<gallery caption="Montgomery Ward Catalogs" widths="250px" heights="250px" perrow="5">
−
File:197.jpg|Catalogue Pages
+
File:1981MWXmas01.jpg|Christmas 1981
−
File:196.jpg|Catalogue Pages
+
File:1982MWXmas01.jpg|Christmas 1982
−
File:198.jpg|Catalogue Pages
+
File:1983MWXmas01.jpg|Christmas 1983
−
File:199.jpg|Catalogue Pages
+
File:1984MWXmas01.jpg|Christmas 1984
−
File:sears1-83.jpg|1983 Sears Christmas Catalog, with [[My Pretty Pony]], [[First Six]], [[Peachy]] with the [[Pretty Parlor]] and [[Lemon Drop]] with the [[Show Stable]]
+
File:1984MWXmas02.jpg|Christmas 1984
 +
File:1984MWXmas03.jpg|Christmas 1984
 +
File:1984MWXmas04.jpg|Christmas 1984
 +
File:1984MWXmas05.jpg|Christmas 1984
 +
File:1984MWXmas06.jpg|Christmas 1984
 +
File:1984MWXmas07.jpg|Christmas 1984
 +
File:1985MWFall01.jpg|Fall/Winter 1985
 +
File:1985MWFall02.jpg|Fall/Winter 1985
 +
File:1985MWFall04.jpg|Fall/Winter 1985
 +
File:1985MWFall03.jpg|Fall/Winter 1985
 +
File:1985MWXmas01.jpg|Christmas 1985
 +
File:197.jpg|Christmas 1985
 +
File:196.jpg|Christmas 1985
 +
File:198.jpg|Christmas 1985
 +
File:1985MWXmas05.jpg|Christmas 1985
 +
File:1985MWXmas06.jpg|Christmas 1985
 +
File:1985MWXmas07.jpg|Christmas 1985
 
</gallery>
 
</gallery>
  
−
=== Toy Fair Catalogs ===
 
−
<gallery caption="" widths="300px" heights="300px" perrow="3">
 
−
File:Y2RPAd.png|[[:Category:G1_Rainbow_Ponies#Year_Two_.281983-1984.29|Year Two Rainbow Ponies]]
 
−
File:201.jpg|[[Rainbow Baby Ponies]] and [[Teeny Tiny Baby Ponies]]
 
−
File:202.jpg|[[Baby Ballerina Ponies]]
 
−
File:203.jpg|[[Pretty Ponies]]
 
−
File:204.jpg|[[Precious Pocket Ponies]]
 
−
File:205.jpg|Catalogue Pages
 
−
File:206.jpg|Catalogue Pages
 
−
File:207.jpg|[[Pony Bride]]
 
−
File:208.jpg|Catalogue Pages
 
−
File:209.jpg|[[:Category:Secret Surprise Ponies|Secret Surprise Ponies]]
 
−
File:210.jpg|Catalogue Pages
 
−
</gallery>
 
  
−
 
+
<gallery caption="Sears Catalogs" widths="250px" heights="250px" perrow="5">
−
<gallery caption="" widths="300px" heights="300px" perrow="3">
+
File:1981SRXmas01.jpg|Christmas 1981
−
File:Proto-flutter.jpg|[[Flutter Ponies]]
+
File:1982SRXmas01.jpg|Christmas 1982
−
File:Proto-princess-ponies.jpg|[[G1 Princess Ponies|Princess Ponies]]
+
File:sears1-83.jpg|Christmas 1983
−
File:Prototype-pony-friends.jpg
+
File:1984SRXmas01.jpg|Christmas 1984
−
File:Bbebabiesbk.jpg|[[Beddy Bye Eye Ponies]]
+
File:1984SRXmas02.jpg|Christmas 1984
 +
File:1986SRSp01.jpg|Spring/Summer 1986
 +
File:1986SRSp02.jpg|Spring/Summer 1986
 +
File:1986SRFall01.jpg|Fall/Winter 1986
 +
File:1986SRXmas01.jpg|Christmas 1986
 +
File:1986SRXmas02.jpg|Christmas 1986
 +
File:1986SRXmas03.jpg|Christmas 1986
 +
File:1986SRXmas04.jpg|Christmas 1986
 +
File:1986SRXmas05.jpg|Christmas 1986
 +
File:1986SRXmas06.jpg|Christmas 1986
 +
File:1987SRXmas01.jpg|Christmas 1987
 +
File:1987SRXmas02.jpg|Christmas 1987
 +
File:1987SRXmas03.jpg|Christmas 1987
 +
File:1988SRXmas01.jpg|Christmas 1988
 +
File:1988SRXmas02.jpg|Christmas 1988
 +
File:1988SRXmas03.jpg|Christmas 1988
 +
File:1988SRXmas04.jpg|Christmas 1988
 +
File:1989SRXmas01.jpg|Christmas 1989
 +
File:1990SRFall01.jpg|Fall/Winter 1990
 +
File:1990SRXmas01.jpg|Christmas 1990
 +
File:1990SRXmas02.jpg|Christmas 1990
 +
File:1991SRSp01.jpg|Spring/Summer 1991
 +
File:1991SRFall01.jpg|Fall/Winter 1991
 +
File:1991SRXmas01.jpg|Christmas 1991
 +
File:1991SRXmas02.jpg|Christmas 1991
 +
File:1992SRSp01.jpg|Spring/Summer 1992
 
</gallery>
 
</gallery>
 +
{{clear}}
  
−
== Prototype Catalog ==
+
=== Retail Wholesale Catalogs ===
−
 
+
<gallery caption="Toy Fair Catalogs" widths="250px" heights="250px" perrow="5">
−
 
+
File:281c_1.jpg|Spanish Language [[:Category:Collector_Ponies#Year_One_.281982-1983.29|Collector Ponies]]
−
<gallery caption="" widths="300px" heights="300px" perrow="3">
+
File:Y2RPAd.png|[[:Category:G1_Rainbow_Ponies#Year_Two_.281983-1984.29|Year Two Rainbow Ponies]]
−
 
+
File:Prototype sprinkles.jpg|[[: Category:Sea_Ponies#Sea_Ponies:_US|Year Two Sea Ponies]] and [[Waterfall|Waterfall Playset]] with [[Prototype_Ponies#Sprinkles|Prototype Sprinkles]]
−
File:Prototype sprinkles.jpg|[[Sea Ponies]] and [[Sprinkles]]
+
File:Prototype-ss-ponies2.jpg|[[:Category:G1_So_Soft_Ponies#Year_Four_.281985-1986.29|Year Four So Soft Ponies]], including [[Prototype_Ponies#So_Soft_Ponies|prototypes]] [[Magic Star]] and [[Truly]]
−
File:212.jpg|[[Summerwing Ponies]] and Year Five [[Pony Friends]]
+
File:Prototype-ss-ponies.jpg|[[:Category:G1_So_Soft_Ponies#Year_Four_.281985-1986.29|Year Four So Soft Ponies]], including [[Prototype_Ponies#So_Soft_Ponies|prototypes]] [[Magic Star]] and [[Truly]]
−
File:213.jpg|Catalogue Pages
+
File:Prototype_masqwhizz.jpg|[[:Category:Twinkle_Eyed_Ponies#Year_Four_.281985-1986.29|Year Four Twinkle-Eyed Ponies]], including [[Prototype_Ponies#Twinkle_Eyed_Ponies|prototypes]] [[Fizzy]], [[Masquerade]], and [[Whizzer]]
−
File:214.jpg|Catalogue Pages
+
File:Bbebabiesbk.jpg|[[:Category:Beddy_Bye_Eye_Ponies|Beddy Bye Eyes Baby Ponies]]
−
File:215.jpg|[[Magic Message Ponies]] and [[Water Color Baby Sea Ponies]]
+
File:Prototype-bbe-ponies.jpg|[[:Category:Beddy_Bye_Eye_Ponies|Beddy Bye Eyes Baby Ponies]], including [[Prototype_Ponies#Beddy_Bye_Eye_Ponies|prototypes]] [[Baby Shady]] and Baby Truly
−
File:216.jpg|Catalogue Pages
+
File:Prototype-ponywear.jpg|[[Pony_Wear#Year_Four_.281985-1986.29|Year Four Pony Wear]]
−
File:217.jpg|[[Loving Family Ponies]]
+
File:Prototype-plush.jpg|[[G1_Plush_Ponies#Year_5_-_1987|Plush Mommy and Baby Ponies]]
−
File:218.jpg|Catalogue Pages
+
File:Proto-flutter.jpg|[[:Category:Flutter_Ponies#Year_Five_.281986-1987.29|Year Five Flutter Ponies]], including [[Prototype_Ponies#Cloud_Puff|prototype Cloud Puff]]
 +
File:Proto-princess-ponies.jpg|[[:Category:G1_Princess_Ponies#Year_Five_.281986-1987.29_Princess_Ponies|Year Five Princess Ponies]] with [[Prototype_Ponies#Princess_Ponies|prototype accessories]]
 +
File:Prototype-pony-friends.jpg|[[:Category:Pony_Friends#Year_Five_.281986-1987.29|Pony Friends]] with [[Prototype_Ponies#Pony_Friends|prototype human child friends]] and [[Prototype_Ponies#First_Tooth_Baby_Sundance|Baby Sundance]]
 +
File:212.jpg|[[:Category:Pony_Friends#Year_Six_.281987-1988.29|Year Six Pony Friends]] and [[:Category:Summerwing_Ponies|Summer Wing Ponies]]
 +
File:213.jpg| [[:Category:Peek-A-Boo Baby Ponies|Peek-a-Boo Baby Ponies]] and [[:Category:Sweetberry_Ponies|Sweetberry Ponies]]
 +
File:214.jpg|[[:Category:Newborn_Twin_Ponies|Year Six Newborn Twins Ponies]]
 +
File:215.jpg|[[:Category:Magic_Message_Ponies|Magic Message Ponies]] and [[:Category:Sea_Ponies#Year_Six_.281987-1988.29|Watercolor Baby Sea Ponies]]
 +
File:216.jpg|[[:Category:Brush_%27n_Grow_Ponies#Year_Six_.281987-1988.29|Brush ‘n Grow Ponies]] and [[:Category:Happy_Tails_Ponies|Happy Tails Ponies]]
 +
File:217.jpg|[[:Category:Loving_Family_Ponies|Loving Family Ponies]]
 +
File:218.jpg|[[Brush_me_Beautiful_Boutique|Brush Me Beautiful Boutique]]
 
File:219.jpg|[[Poof 'n Puff Perfume Palace]]
 
File:219.jpg|[[Poof 'n Puff Perfume Palace]]
−
File:220.jpg|Catalogue Pages
+
File:220.jpg|[[Satin_Slipper_Sweet_Shoppe|Satin Slipper Sweet Shoppe]] and [[Perm_Shoppe|Pony Perm Shoppe]]
−
 
+
File:Prototype-dancenprance.jpg|[[:Category:Dance_%27n_Prance_Ponies|Dance 'n Prance Ponies]], including [[Prototype_Ponies#Dance_.27n_Prance_Ponies|prototypes]]
−
File:Prototype-dancenprance.jpg|[[Dance 'n Prance Ponies]]
+
File:201.jpg|[[:Category:Teeny_Tiny_Baby_Ponies|Teeny Tiny Baby Ponies]]  and [[:Category:Rainbow_Baby_Ponies|Rainbow Baby Ponies]]
−
 
+
File:202.jpg|[[:Category:Ballerina_Ponies|Baby Ballerina Ponies]]
−
File:281c 1.jpg|Catalogue Pages
+
File:203.jpg|[[:Category:Pretty Ponies|Pretty Ponies]]
−
File:167721 181181718582112 100000708549520 472579 323558 n.jpg|Catalogue Pages
+
File:204.jpg|[[:Category:Precious_Pocket_Ponies|Precious Pocket Ponies]] in [[Prototype_Ponies#Precious_Pocket_Ponies|prototype poses]]
−
File:SchoolHouseAd.jpg|[[Schoolhouse]]
+
File:205.jpg|[[:Category:Rockin%27_Beat_Ponies|Rockin’ Beat Ponies]] and [[:Category:Glow_%27n_Show_Ponies|Glow ‘n Show Ponies]], including [[Prototype_Ponies#Pretty_Beat|prototype Pretty Beat]]
−
</gallery>
+
File:206.jpg|[[:Category:G1_Princess_Ponies#Year_Nine_.281990-1991.29|Year Nine Princess Ponies]]
−
 
+
File:208.jpg|[[Firefly#Firefly.27s_Adventure|Firefly and Videotape]]
−
=International=
+
File:209.jpg|[[:Category:Secret Surprise Ponies|Secret Surprise Ponies]]
−
== European Year Eleven Pamphlet ==
+
File:210.jpg|[[:Category:Secret Surprise Ponies|Secret Surprise Ponies]]
−
*Came with Baby Diamond and probably all the other ponies it featured. In Sweden but most likely also in German and probably also other European countries too.
 
−
*Came with Newborn Baby Cuddles in Finland
 
−
<gallery caption="" widths="300px" heights="300px" perrow="3">
 
−
File:Year-eleven-side-a.jpg|Side A
 
−
File:Year-eleven-side-b.jpg|Side B
 
 
</gallery>
 
</gallery>
 +
{{clear}}
  
 +
= International Advertising =
 
== [[Argentina]] ==
 
== [[Argentina]] ==
−
*Top Toys Catalogue 1987-1988
+
<gallery caption="Top Toys Catalog, 1986-1987" widths=250px heights=250px perrow=5>
−
<gallery widths=250px heights=350px perrow=3>
+
File:Toptoys1.jpg|"Co-stars of YOUR Success."
−
File:Toptoys1.jpg
+
File:Toptoys2.jpg|"To Give Free Rein to Tenderness"
−
File:Toptoys2.jpg
 
 
File:Toptoys3.jpg
 
File:Toptoys3.jpg
 
File:Toptoys4.jpg
 
File:Toptoys4.jpg
Line 1,493: Line 1,610:
 
</gallery>
 
</gallery>
  
−
<gallery widths=500px heights=150px perrow=1>
+
<gallery widths=250px heights=250px perrow=1>
 
File:Toptoys6.jpg
 
File:Toptoys6.jpg
 
</gallery>
 
</gallery>
  
−
==[[Brazil]]==
+
== [[Brazil]] ==
−
*Brazilian Meu Querido Pônei Ads (Found in the back of comics books)
+
<gallery caption="Meu Querido Pônei Comic Book Ads" widths=250px heights=250px perrow=3>
−
<gallery widths=200px heights=350px perrow=3>
 
 
File:Brazilad1.jpg
 
File:Brazilad1.jpg
 
File:Brazilad2.jpg
 
File:Brazilad2.jpg
Line 1,505: Line 1,621:
 
</gallery>
 
</gallery>
  
−
== Finland ==
+
== [[Scandinavia|Finland]] ==
−
<gallery caption="Ads" widths=300px heights=600px perrow=2>
+
<gallery caption="" widths=250px heights=250px perrow=2>
 
File:Finnishad1.jpg
 
File:Finnishad1.jpg
 
File:Finnishad2.jpg
 
File:Finnishad2.jpg
 +
File:Finnish-comicad.jpg|MLP Comic Ad in a Tom & Jerry Comic Magazine – reads, "You can also meet the cute friends of Pony Manor at newsstands."
 
</gallery>
 
</gallery>
  
−
==Germany==
+
== [[Germany]] ==
  
−
<gallery caption="Mein Kleines Pony Sammelalbum leaflet" widths=300px heights=300px perrow=3>
+
<gallery caption="Mein Kleines Pony Sammelalbum Leaflet" widths=250px heights=250px perrow=5>
 
File:Sammelalbum1.jpg
 
File:Sammelalbum1.jpg
 
File:Sammelalbum2.jpg
 
File:Sammelalbum2.jpg
Line 1,521: Line 1,638:
 
</gallery>
 
</gallery>
  
−
<gallery caption="Mein Kleines Pony Komm mit... leaflet" widths=500px heights=250px perrow=2>
+
<gallery caption="Mein Kleines Pony Komm mit... Leaflet – 1990" widths=250px heights=250px perrow=5>
 
File:Komm1.jpg
 
File:Komm1.jpg
 
File:Komm2.jpg
 
File:Komm2.jpg
Line 1,528: Line 1,645:
 
File:Komm5.jpg
 
File:Komm5.jpg
 
File:Komm6.jpg
 
File:Komm6.jpg
−
File:Komm7.jpg
+
File:Komm7.jpg
−
File:Komm8.jpg
+
File:Komm8.jpg
−
File:Komm9.jpg
+
File:Komm9.jpg
−
</gallery>
+
</gallery>
−
 
+
 
−
<gallery caption="Mein Kleines Pony Pony-Überraschungen leaflet 1990" widths=400px heights=200px perrow=1>
+
<gallery caption="Mein Kleines Pony Pony-Überraschungen Leaflet – 1990" widths=250px heights=250px perrow=1>
−
File:Germanad.jpg
+
File:Germanad.jpg
−
</gallery>
+
</gallery>
−
 
+
 
−
== Greece ==
+
== [[Greece]] ==
−
 
+
Above the 8 collector ponies reads: "8 ponies"
−
Inside the pamphlet reads: "8 chromata make a beautiful collection." Above the 8 collector ponies reads: "8 ponies"
+
<gallery caption="" widths="250px" heights="250px" perrow="5">
−
<gallery caption="" widths="300px" heights="300px" perrow="3">
+
 
−
 
+
File:El greco pamhlet.jpg|Front Cover
−
File:El greco pamhlet.jpg|Pamphlet cover
+
File:El greco pamphlet inside.jpg|Open Front – reads, "In 8 colors to make a beautiful collection"
−
File:El greco pamphlet inside.jpg|Inside
+
File:El graco pamphlet collector ponies.jpg|Inside Far-Right Panel – reads, "the 8 Ponies"
−
File:El graco pamphlet collector ponies.jpg|Close up of the 8 Collector ponies
+
File:El greco pamphlet inside b.jpg|Open Back
−
File:El greco pamphlet inside b.jpg|Inside back
+
File:El greco pamphlet clothes.jpg|Back Pony Wear Panels – reads, "The Pony and His Costumes"
−
File:El greco pamphlet clothes.jpg|Close up of pony outfits
+
</gallery>
−
 
+
 
−
</gallery>
+
== [[Italy]] ==
−
 
+
<gallery caption="1987 Leaflet" widths="250px" heights="250px" perrow="3">
−
== Italy ==
+
File:Italy-leaflet3.jpg
−
<gallery caption="" widths="500px" heights="250px" perrow="3">
 
 
File:Italy-leaflet.jpg
 
File:Italy-leaflet.jpg
 
File:Italy-leaflet2.jpg
 
File:Italy-leaflet2.jpg
−
File:Italy-leaflet3.jpg
 
 
</gallery>
 
</gallery>
  
−
<gallery caption="Italian Ads" widths=200px heights=300px perrow=5>
+
<gallery caption="Italian Ads" widths=250px heights=250px perrow=5>
 
File:Italyad1.jpg
 
File:Italyad1.jpg
 
File:Italyad2.jpg
 
File:Italyad2.jpg
Line 1,573: Line 1,688:
 
</gallery>
 
</gallery>
  
−
== Sweden ==
+
== [[Scandinavia|Sweden]] ==
−
<gallery caption="1989 Advert" widhts=300px heights=300px perrow=3>
+
<gallery caption="" widhts=250px heights=250px perrow=4>
−
Image:sweden-1989-advert.jpg|Swedish 1989 Advert
+
Image:sweden-1989-advert.jpg|1989
−
Image:Sweden-adpage2.jpg|Swedish advert
+
Image:Sweden-adpage2.jpg
−
Image:sweden-adpage.jpg|Swedish advert
+
Image:sweden-adpage.jpg
−
 
+
File:Sweedish-ad.jpg|[[:Category:Romance_Ponies|Romance Ponies]] with Alternate Hair Colors
 
</gallery>
 
</gallery>
 +
{{clear}}
  
−
<gallery caption="" widths=200px heights=250px perrow=1>
 
−
File:Sweedish-ad.jpg|[[Romance Ponies]] with Alternate Hair colors
 
−
</gallery>
 
−
<br style="clear: both" />
 
−
 
−
= Comic Book Media =
 
−
<gallery widths=300px heights=300px perrow=1>
 
−
File:Finnish-comicad.jpg|Finnish Ad for the MLP Comic in a Tom & Jerry Comic Magazine
 
−
</gallery>
 
−
 
−
 
−
= Restaurant Media =
 
−
 
−
== Perkins Poster ==
 
−
Perkins Poster 1989, 22x17 in inches
 
−
<gallery caption="" widths="300px" heights="300px" perrow="3">
 
−
File:PerkinsPoster.JPG|[[Loving Family Ponies]]
 
−
File:PerkinsPoster2.JPG|Other side of poster
 
−
 
−
</gallery>
 
  
−
= See also =
+
= See Also =
 
[[Category: Generation 1]]
 
[[Category: Generation 1]]
 
=== References ===
 
=== References ===
 
<references />
 
<references />

Latest revision as of 21:33, 29 July 2025

French Ad, 1983[1]

This page is dedicated to all print and video advertisements, as well as product placement in other media.

  • Pamphlets/Leaflets and order forms included with My Little Pony purchases
  • TV commercials
  • Ponies in other TV shows, books, or movies
  • Retailer ads and catalogs (ie. Sears, JC Penney)
  • Toy Fair catalogs


Contents

G1 Backcards

All G1 backcard photos can be found in the G1 Backcard Photo Gallery. Backcards are also available on their respective pony's page.


TV Commercials

A list of available G1 commercials can be found on the Television Advertisements page.


Mail-In Offers

Offers are listed in order of copyright date.

1983

Ember Order Forms — © 1983

Lavender Ember

Ember is the first mail order pony. Before she was named Ember, the order form called her "My Beautiful Baby Pony." She was available to order in three different colors.

Offer expiration date: January 31, 1985



1984

"Lots of fun inside for you and My Little Pony" – Small, Fuchsia – © 1984

3 5/8 in. H x 2 3/4 in. W – 9.2 cm H x 7 cm W

Offer expiration date: January 31, 1986

Available to order:

Birthflower offer 1.jpg
Birthflower 2.jpg
Birthflower 3.jpg


"Lots of fun inside for you and My Little Pony" – Small, Dark Pink – © 1984

3 5/8 in. H x 2 3/4 in. W – 9.2 cm H x 7 cm W

Offer expiration date: January 31, 1986

Available to order:

Pinkbirthflowerpamp1.jpg
Pinkbirthflowerpamp2.jpg
Pinkbirthflowerpamp3.jpg



"Lots of fun inside for you and My Little Pony" – Large, Dark Pink – © 1984

5 in. H x 4 1/4 in. W – 12.8 cm H x 10.8 cm W

Offer expiration date: January 31, 1986

Available to order:

1984BFPSLg01.jpg
1984BFPSLg02.jpg
1984BFPSLg03.jpg
1984BFPSLg04.jpg



"Lots of fun inside for you and My Little Pony" – Blue, Canadian

Offer expiration date: January 31, 1987

Available to order::

Bf-pamp-4.jpg
Bf-pamp-4.2.jpg
Bf-pamp-4.3.jpg



1985

"When's your birthday?" – Purple, McDonald's Happy Meal – © 1985

Included with Happy Meal Toys

Offer expiration date: January 31, 1986

Available to order:

Mc-birthflower1.jpg
Mc-birthflower2.jpg
Mc-birthflower3.jpg



"Here's more fun ways to share the magic of My Little Pony" – Pink (P07) – © 1985

Offer expiration date: January 31, 1986

Available to order::

Photo Needed Placeholder.jpg
Photo Needed Placeholder.jpg
Photo Needed Placeholder.jpg



"Here's more fun ways to share the magic of My Little Pony" – Purple (P08) – © 1985

Offer expiration date: June 30, 1986

Available to order::

Collector offer 1.jpg
Collector offer 2.jpg
Collector offer 3.jpg



"Bring all your Little Ponies to a special show." – Color (P09) – © 1985

Offer expiration date: June 30, 1987

Available to order::

Photo Needed Placeholder.jpg Photo Needed Placeholder.jpg
Photo Needed Placeholder.jpg Photo Needed Placeholder.jpg
Photo Needed Placeholder.jpg Photo Needed Placeholder.jpg



"Wake up everybody! Open up those eyes!" – Color (P14) – © 1985

Offer expiration date: June 30, 1987

Available to order::

Bflower-pamphlet1.jpg
Bflower-pamphlet2.jpg



"Wake up everybody! Open up those eyes!" – Color (P15) – © 1985

Offer expiration date: June 30, 1987

Available to order::

Photo Needed Placeholder.jpg
Photo Needed Placeholder.jpg



"Here's a beautiful My Little Pony poster especially for you!" – © 1985

Hasbro sent this poster to consumers as an apology for delayed order fulfillment and to thank them for their patience. It includes five (5) Horseshoe Points, as well. With attached points, it measures 24.25 in. L x 17 in. H.

  • Poster Front

  • Poster Back


1986

"Bring all your Little Ponies to a special show." – Color (P16) – © 1986

Offer expiration date: June 30, 1987

Available to order::


Prize-pamphlet1.jpg Prize-pamphlet2.jpg
Prize-pamphlet4.jpg Prize-pamphlet6.jpg
Prize-pamphlet5.jpg Prize-pamphlet3.jpg



"Wake up everybody! Open up those eyes!" – Color (P17) – © 1986

Offer expiration date: June 30, 1987

Available to order::

Fpbooklet.jpg Fpbooklet2.jpg Fpbooklet3.jpg
Fpbooklet4.jpg Fpbooklet5.jpg Fpbooklet6.jpg
Fpbooklet7.jpg Fpbooklet8.jpg Fpbooklet9.jpg


"It's the happiest day of all and you're invited!" – (P18) – © 1986

Offer expiration date: June 30, 1987

Available to order::


Lucky-mo1.jpg
Lucky-mo2.jpgLucky-mo3.jpg
Lucky-mo4.jpgLucky-mo5.jpg
Lucky-mo6.jpgLucky-mo7.jpg



"It's the happiest day of all and you're invited!" – (P19) – © 1986

Offer expiration date: June 30, 1987

Available to order::


1986Wedding01.jpg
1986Wedding02.jpg
1986Wedding03.jpg
1986Wedding04.jpg



"It's the happiest day of all and you're invited!" – Canadian (P19) – © 1986

Offer expiration date: June 30, 1987

Available to order::

Photo Needed Placeholder.jpg
Photo Needed Placeholder.jpg
Photo Needed Placeholder.jpg
Photo Needed Placeholder.jpg


"Ponyland is in danger! Who will save it?" – © 1986

Offer expiration date:

Available to order::

Hollywood1-pamphlet.jpg Hollywood2-pamphlet.jpg
Hollywood3-pamphlet.jpg Hollywood4-pamphlet.jpg
Hollywood5-pamphlet.jpg



Lucky the Stallion – Undated

Lucky-pamphlet.jpg

This undated pamphlet page introduces Lucky the Stallion and states that he is item #8 on the "Pony Show Stable" order form.

1987

Blue Ribbon and the Adventures in Ponyland Game — © 1987

Offer expiration date: January 9, 1988

Available to order:


  • Blue Ribbon Pamphlet 1.jpg
  • Blue Ribbon Pamphlet 2.jpg
  • Blue Ribbon Pamphlet 3.jpg



Stockings’ Holiday Party — (PM11) — © 1987

Offer expiration date: January 31, 1988

Available to order::

Photo Needed Placeholder.jpg
Photo Needed Placeholder.jpg
Photo Needed Placeholder.jpg



Fact File Advertisement – UK

UK Fact File

The Fact File is a UK-exclusive offer from 1987, and the cost was £3.95 GPB + £1 postage and packing + 3 Horseshoe Points.

Offer expiration date: April 30, 1988

  • Fact-file-order-side-a.jpg
  • Fact-file-order-side-b.jpg



"A special day in Ponyland" — (P30) — © 1987

Offer expiration date: June 30, 1988

Available to order::

1987SDiP01.jpg 1987SDiP02.jpg
1987SDiP03.jpg 1987SDiP04.jpg
1987SDiP05.jpg 1987SDiP06.jpg



"Megan and Sundance are going on a journey." – (P31) – © 1987

Offer expiration date: June 30, 1988

Available to order::

Megan sundance journey stable fables.jpg Megan sundance journey stable fables 2.jpg
Megan sundance journey stable fables 3.jpg Megan sundance journey stable fables 4.jpg



"Sensational Sparkle Ponies just for you!" — (P33) — © 1987

Offer expiration date: June 30, 1989

Available to order::

Sparkle-pamphlet1.jpg Sparkle-pamphlet5.jpg
Sparkle-pamphlet2.jpg Sparkle-pamphlet3.jpg
Sparkle-pamphlet4.jpg



1988

Mommy Charms Bracelet – (P35) – © 1988

While Mommy Charms, themselves, were included in specially marked retail store-sold pony packages, the charm bracelet was a mail order item. The cost was $1.50 USD for postage and handling.

Offer expiration date: January 31, 1989



"Hurry, It's about to begin!" – © 1988

Offer expiration date: March 1, [1989?]

Available to order::

Hurrypamp.jpg Hurrypamp2.jpg



Party Packs – UK Advertisement – © 1988

UK Party Packs Ad © 1988

Party supplies featuring Applejack and Bow-Tie.

Offer expiration dates: April 30, 1989

Available to order::

  • Both Party Packs, £7.95 GBP + £2 GBP p&p
    • Includes all items in Pack 1 and Pack 2



"Get ready for magical, fun-filled adventures in "My Little Ponyland"!" — (P??) — © 1988

Offer expiration date: September 1, [1989?]

Available to order::

Ponyland-pamphlet1.jpg Ponyland-pamphlet2.jpg
Ponyland-pamphlet3.jpg Ponyland-pamphlet4.jpg
Ponyland-pamphlet5.jpg



"It's a Beach Party!" — (P41) — © 1988

Offer expiration date: June 30, 1990

Available to order::

Beach-pamphlet1.jpg
Beach-pamphlet2.jpg



1989

Exclusive Offers – Party Packs – UK Offer

Party supplies featuring Applejack and Bow-Tie.

Offer expiration dates: February 28, 1990

Available to order::

  • Both Party Packs, £7.95 GBP + £2 GBP p&p
    • Includes all items in Pack 1 and Pack 2
 Partypacks-leaflet1.jpg
Partypacks-leaflet2.jpg



Mummy Charms Bracelet – UK Offer – © 1989

UK Mummy Charms Bracelet Form

While Mommy Charms, themselves, were included in specially marked retail store-sold pony packages, the charm bracelet was a mail order item that cost £1 GBP.

Offer expiration date: May 31, 1990


"It's A Birthday Party!" – © 1989

Offer expiration date: June 30, 1991

Available to order::

Bday-pamphlet1.jpg
1989IABP02.jpg
Bday-pamphlet2.jpg



"Always in Fashion" – © [1989?]

Offer expiration date: January 31, [1990?]

Available to order::

  • Makeup-pamphlet1.jpg
  • Makeup-pamphlet2.jpg
  • Makeup-pamphlet3.jpg



1990

Baby Ribbons and Hearts – UK Offer

Baby Ribbons and Hearts is a UK mail order pony often grouped with the Activity Club baby ponies. She was available for three (3) proofs-of-purchase + purchase receipt(s) + a 20p GBP coin for postage.

Pony purchases eligible for the promotion:


Offer validity dates: February 1, 1990 - October 31, 1990




"Especially for You" – UK Offer

Offer expiration date: February 28, 1991

Available to order::

Uk-mo1990.jpg
Uk-mo1990-1.jpg
Uk-mo1990-2.jpg



"Goldilocks Pony" – © 1990

Goldilocks MIP

Goldilocks was offered in 1990 in a pamphlet that also advertised the Petite Ponies' Royal Pony Palace and Prancing Pretty Carousel, as well as the unproduced Sweet-Ice Delight Cottage.


Goldilocks was available for $1.50 USD shipping and handling cost + 2 proofs-of-purchase.


Offer expiration date: March 31, 1991


"My Little Pony Adventure Cruise" – © 1990

Offer expiration date: December 31, 1991

Available to order::

  • Special Offer: Receive 2 FREE friendship bracelets with purchase of $25 or more.
 Adv-pamphlet1.jpgAdv-pamphlet2.jpg
Adv-pamphlet3.jpg
Adv-pamphlet4.jpg



"A Day at the Beach!" – © 1990

Offer expiration date: September 30, 1992

Available to order::


Adayatthebeach1.jpg
Adayatthebeach2.jpg


Brand Collaborations

Frito-Lay Promotion – © 1985

In 1985, Hasbro collaborated with Frito-Lay on an offer for a free poster or two-pocket portfolio folder with the purchase of any Frito Lay Variety Pack or Cheese Choosers Pack.


  • "Our Favorite Things" Poster Back/Front Folded

  • "Our Favorite Things" Poster Inside Folded

  • "Our Favorite Things" Poster Reverse Side

  • Two-Pocket Portfolio Front

  • Two-Pocket Portfolio Back

  • Two-Pocket Portfolio Inside

  • Two-Pocket Portfolio Inside Detail

  • Two-Pocket Portfolio Back Detail



SpaghettiOs Promotion – © 1986

Hasbro again partnered with a US food company in 1986, this time Franco American's SpaghettiOs, to provide pony lovers with a set of four plastic tumblers and a poster when consumers purchased four cans of SpaghettiOs.

  • Poster Ad

  • SpaghettiOs Can Label Tumbler Order Form



Current Inc. Promotion – © 1988

White Twin
Purple Twin

Stationery company Current Inc. offered two baby ponies in its catalog in the late 1980s. They are known in the community as the "Valentine Twins," but it is unknown whether they have official names. Per their packages, the white pony is simply labeled "My Little Pony Toy," and the purple pony is labeled "1st Tooth My Little Pony Toy." Their packages list a 1988 copyright date, but they were likely available to order in 1989 or later.


Perkins Restaurant – © 1989

This poster, featuring the Loving Family Ponies, was offered in Perkins restaurants in 1989. It measures 22 in. L x 17 in. H.

  • Poster Front

  • Poster Back



Kids Classics Fruit Snacks – ca. 1990

The Kids Classics brand fruit snacks offered a My Little Pony coloring page or a pony purchase rebate around 1990. Featured ponies are Bubblefish, Dazzleglow, Firefly, Half Note, and Princess Pony. The rebate form offered a return on the purchase of any Sweet Talking Pony, Precious Pocket Pony, Glow 'n Show Pony, or Secret Surprise Pony.

  • Coloring Panel

  • Rebate Panel



Kellogg's Promotion – © 1991

Baby Pony

Hasbro's final US brand collaboration began in 1991 with Kellogg's Rice Krispies. Consumers could choose between a G.I. Joe action figure, My Little Pony baby pony, or a Weebles figure with two proofs-of-purchase, or they could receive two toys with three proofs-of-purchase. The inside of the cereal box also had coupons printed on it, including one for the Secret Surprise Ponies.

Offer expiration date: December 31, 1992

  • 464849545 10228789502416634 3135103239503939718 n.jpg


Fan Club Advertisements

US: My Little Pony Fan Club

US My Little Pony Fan Club Membership Form © 1984

The US My Little Pony Fan Club was launched in 1984 and relaunched in 1987. My Little Pony Fan Club membership was advertised alongside mail order ponies in the following pamphlets:


UK: My Little Pony Club/Activity Club

The UK Activity Club was a far more robust program with exclusive ponies and items. It began in 1986 and lasted through 1991.




Product Range Pamphlets

Year 2 Catalogs


Note the prototype heart brushes in the "Welcome to the World of My Little Pony" leaflet below. These colors never saw full-scale production and release.



Year 3 Catalogs



Mail Order Collector Ponies Insert

This single-page ad was included in the packages of the mail order Collector Ponies.

  • MOCollectorsinsert.jpg



Year 4 Catalogs



Year 5 Catalogs



Year 6 Catalogs




Year 8 Catalogs


(Collector's Album below may exist in other languages.)



Year 9 Catalogs



Year 10 Catalogs




Year 11 Catalogs

This leaflet was included with a Baby Diamond purchased in Sweden and a Baby Cuddles purchased in Finland. It was likely included with all other ponies featured within that were sold in Germany and other European countries.

  • European Year 11 Products
  • Year-eleven-side-a.jpg
  • Year-eleven-side-b.jpg


Catalog Advertising

Retail Consumer Catalogs

  • JCPenney Catalogs

  • Christmas 1981

  • Christmas 1982

  • Christmas 1984

  • Christmas 1984

  • Christmas 1985

  • Christmas 1985

  • Christmas 1985

  • Christmas 1985

  • Christmas 1985

  • Christmas 1985

  • Christmas 1985

  • Christmas 1985

  • Christmas 1986

  • Christmas 1986

  • Christmas 1986

  • Christmas 1986

  • Christmas 1986

  • Christmas 1986

  • Christmas 1987

  • Christmas 1987

  • Christmas 1987

  • Christmas 1987

  • Christmas 1988

  • Christmas 1988

  • Christmas 1988

  • Christmas 1988

  • Christmas 1988

  • Christmas 1989

  • Christmas 1989

  • Christmas 1989

  • Christmas 1989

  • Christmas 1990

  • Christmas 1990

  • Christmas 1990

  • Christmas 1991

  • Christmas 1991

  • Christmas 1992


  • Montgomery Ward Catalogs

  • Christmas 1981

  • Christmas 1982

  • Christmas 1983

  • Christmas 1984

  • Christmas 1984

  • Christmas 1984

  • Christmas 1984

  • Christmas 1984

  • Christmas 1984

  • Christmas 1984

  • Fall/Winter 1985

  • Fall/Winter 1985

  • Fall/Winter 1985

  • Fall/Winter 1985

  • Christmas 1985

  • Christmas 1985

  • Christmas 1985

  • Christmas 1985

  • Christmas 1985

  • Christmas 1985

  • Christmas 1985


  • Sears Catalogs

  • Christmas 1981

  • Christmas 1982

  • Christmas 1983

  • Christmas 1984

  • Christmas 1984

  • Spring/Summer 1986

  • Spring/Summer 1986

  • Fall/Winter 1986

  • Christmas 1986

  • Christmas 1986

  • Christmas 1986

  • Christmas 1986

  • Christmas 1986

  • Christmas 1986

  • Christmas 1987

  • Christmas 1987

  • Christmas 1987

  • Christmas 1988

  • Christmas 1988

  • Christmas 1988

  • Christmas 1988

  • Christmas 1989

  • Fall/Winter 1990

  • Christmas 1990

  • Christmas 1990

  • Spring/Summer 1991

  • Fall/Winter 1991

  • Christmas 1991

  • Christmas 1991

  • Spring/Summer 1992


Retail Wholesale Catalogs


International Advertising

Argentina

  • Top Toys Catalog, 1986-1987

  • "Co-stars of YOUR Success."

  • "To Give Free Rein to Tenderness"

  • Toptoys3.jpg
  • Toptoys4.jpg
  • Toptoys5.jpg
  • Toptoys6.jpg

Brazil

  • Meu Querido Pônei Comic Book Ads
  • Brazilad1.jpg
  • Brazilad2.jpg
  • Brazilad3.jpg

Finland

  • Finnishad1.jpg
  • Finnishad2.jpg

  • MLP Comic Ad in a Tom & Jerry Comic Magazine – reads, "You can also meet the cute friends of Pony Manor at newsstands."

Germany

  • Mein Kleines Pony Sammelalbum Leaflet
  • Sammelalbum1.jpg
  • Sammelalbum2.jpg
  • Sammelalbum3.jpg
  • Sammelalbum4.jpg
  • Sammelalbum5.jpg
  • Mein Kleines Pony Komm mit... Leaflet – 1990
  • Komm1.jpg
  • Komm2.jpg
  • Komm3.jpg
  • Komm4.jpg
  • Komm5.jpg
  • Komm6.jpg
  • Komm7.jpg
  • Komm8.jpg
  • Komm9.jpg
  • Mein Kleines Pony Pony-Überraschungen Leaflet – 1990
  • Germanad.jpg

Greece

Above the 8 collector ponies reads: "8 ponies"

  • Front Cover

  • Open Front – reads, "In 8 colors to make a beautiful collection"

  • Inside Far-Right Panel – reads, "the 8 Ponies"

  • Open Back

  • Back Pony Wear Panels – reads, "The Pony and His Costumes"

Italy

  • 1987 Leaflet
  • Italy-leaflet3.jpg
  • Italy-leaflet.jpg
  • Italy-leaflet2.jpg
  • Italian Ads
  • Italyad1.jpg
  • Italyad2.jpg
  • Italyad3.jpg
  • Italyad4.jpg
  • Italyad5.jpg
  • Italyad6.jpg
  • Italyad7.jpg
  • Italyad8.jpg
  • Italyad9.jpg
  • Italyad10.jpg
  • Italyad11.jpg
  • Italyad12.jpg
  • Italyad13.jpg

Sweden



See Also

References

  1. ↑ https://thevintagetoyadvertiser.wordpress.com/2011/04/15/my-little-pony/
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