Equestria Girls

The Mane Six presented as humanoid dolls

Equestria Girls is the name of a product line associated with Generation 4 of My Little Pony. The product line's backstory revolves around an alternate world where the characters of My Little Pony: Friendship is Magic appear as humans, with some pony-like features. Equestria Girls is designed to appeal to slightly older girls than the main My Little Pony toys. The vast majority of merchandise consists of humanoid dolls based on the characters of the films, usually the Mane Six and associated secondary characters and antagonists.

The main characters have been released as humanoid dolls, and usually include fashion accessories.

Merchandise

Merchandise for Equestria Girls takes the form of human dolls based on the characters from the film series, mostly focusing on the Mane Six; supporting characters have also been released. The dolls are mostly humanoid, but retain several pony-like features: hair and skin colored to match their pony counterpart, pony ears, a longer lock of hair meant to resemble a a pony's tail, and in the case of dolls based on Pegasi or Alicorns, a pair of wings which attach to the back. Each doll usually comes with at least one outfit and a few accessories, though some releases feature more. Some dolls have also included either a molded figurine or a Playful Pony toy of their pony counterpart.

Dolls released in conjunction with the first movie have a marking on the cheek resembling their pony counterpart's cutie mark. These dolls do not have feet; instead, the dolls shoes attach directly to connectors on the feet. A brush that looks like a stylized pony is included. Basic dolls had limited articulation, while others had articulation at the elbows and knees.

Dolls released as part of the Rainbow Rocks series feature multicolored streaks in their hair, and a marking over one eye based on their pony counterpart's cutie mark. These dolls feature more traditional feet, and usually have music oriented clothing and accessories.

A spin-off line of Equestria Girls Minis began in 2015. These dolls are approximately 5 inches tall, poseable, and have molded hair.

In 2017, the dolls were completely redesigned with the new dolls being 2 inches taller. The first release, available at the end of 2017 and beginning of 2018, included only the main cast of 7 girls in their standard outfits designed for the new animated shorts. The dolls in this initial release have jointed arms and hard, hollow plastic bodies and legs.