Equestria Girls is the name of a product line associated with Generation 4 of My Little Pony. The product line features the main characters of My Little Pony: Friendship is Magic, as teenage girls, with pony-like features. To promote the line, a full length movie, My Little Pony: Equestria Girls, was released and featured Twilight Sparkle traveling to the human world after her Element of Magic tiara is stolen. The movie has an upcoming sequel, Equestria Girls 2: Rainbow Rocks, which will have music-themed dolls associated with it.
My Little Pony: Equestria Girls
My Little Pony: Equestria Girls, takes place sometime after the Season 3 finale, "Magical Mystery Cure". Twilight, and her friends travel to the the Crystal Empire where Twilight is to attend her first princess summit. Twilight is shown to be struggling with her new-found alicorn status, and the potential responsibilities of a princess. While Twilight is sleeping that night, a unicorn, Sunset Shimmer, comes and steals Twilight's crown, with the intention of replacing it with a fake. While Twilight discovers the attempt, she is unable to stop the unicorn from traveling through a mirror, actually a portal to another world, after the crown falls through it.
Twilight is forced to enter the other world to retriever her crown, as it is the element of Magic and key to the defense of Equestria. In the other world, Twilight becomes a teenage girl, and is must cope with her new body and lack of magic as she navigates the high school Sunset Shimmer attends. There, Twilight learns that to retrieve her crown, she must become Princess of the Fall Formal. Twilight then works with five girls who closely resemble her pony friends to win back her crown and return to Equestria. However, at the same time, she must deal with the machinations of Sunset Shimmer, who wants the Element of Magic in order to use its power to take over Equestria.
Equestria Girls 2: Rainbow Rocks
The second movie, Rainbow Rocks, is scheduled for release in Fall 2014. The main plot appears to revolve around the human versions of the Mane Six entering a band competition.
Merchandise for Equestria Girls largely takes the form of human dolls based on the Mane Six; supporting characters have also been released. The dolls are mostly humanoid, but retain several pony-like features: hair and skin colored to match their pony counterpart, pony ears, a longer lock of hair meant to resemble a a pony's tail, and in the case of dolls based on Pegasi or Alicorns, a pair of wings which attach to the back.
Dolls released in conjunction with the first movie have a marking on the cheek resembling their pony counterpart's cutie mark. These dolls do not have feet; instead, the dolls shoes attach directly to connectors on the feet. A brush that looks like a stylized pony is included. Some dolls have limited articulation, while others have articulation at the elbows and knees. Dolls released for Rainbow Rocks have multicolored streaks in their hair. Over one eye is a marking based on their pony counterpart's cutie mark. These dolls have been slightly redesigned in that they now have more traditional feet.
Year Four (2013)
Singles, basic articulation
Doll and Pony Sets
Rainbow Rocks Band
EG Rarity (with pony figure)
EG Rainbow Dash (with stamps)
EG Applejack (with stamps)
Singing EG Twilight Sparkle
Singing EG Pinkie Pie
2014 (Year Five)