Licensing Show

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The annual Licensing International Expo is a huge trade show and is also called the Licensing Show.


From Wikipedia:

One of the most uncommon ponies released so far in the G3 line was actually released by mistake in 2004. A Pinkie Pie with the words "2003 Licensing Show" integrated into her symbol was used to promote My Little Pony at the 2003 Spring Licensing Show, and were intended to be released only at that show in a limited edition of 300. Due to a packaging error a few were packaged as regular ponies and sold in stores...